Artificial Intelligence in Digital Marketing (Hons) University of Derby

Overview

The modern marketing toolkit utilises AI for content personalisation, predictive analytics for customer insights and targeting decisions. Using machine learning, the customer journey can be mapped and predicted, and the customer experience is bespoke and enhanced even when dealing with massive customer databases. Dynamic content can change in line with a million or more customer touchpoints to provide an ever-changing automated engagement tailored to the individual.

This Artificial Intelligence in Digital Marketing (Hons) course at University of Derby can position you at the cutting edge of this graduate job market. You will be supported to graduate with the skills, knowledge and expertise needed to maximise the opportunities this new technology will provide for the digital marketing sector.

On this degree, you will study the mathematical and programming foundations of AI, as well as the practical analysis of the data generated by AI tools. You will be taught how to use, apply, and manipulate current AI tools and explore contemporary issues in AI application. You can also learn how to plan, implement, and monitor marketing activity which will ensure a business is successful and profitable.

Careers

There is a huge range of job opportunities in marketing and related sectors, as well as up and coming roles for AI. Employers and companies have identified a need to expand their efforts in this area. 

They are looking for graduates who can bridge the gap between the areas of digital marketing and the more technical teams involved in AI, and are seeking those with a skillset that are able to understand the ethical and societal dimension of bringing in new technologies that are bound to have a profound impact on everyone. 

You can support in providing guidance on how to integrate AI into processes and systems to organisations.