Digital Marketing American University of Beirut - Mediterraneo

Overview

Students develop expertise in SEO/SEM, social media, content creation, digital advertising, consumer psychology, and data-driven decision making. The liberal arts framework ensures critical thinking and communication skills. Digital marketing capabilities are in high global demand, positioning graduates for fast-track careers in agencies, brand management, tech, or entrepreneurship.

Learning Outcomes

Knowledge

• On successful completion of this program the graduate will be able to:

• Acquire the core of essential digital marketing principles and strategies

• Recognize appropriate analytical and marketing approaches

• Identify, formulate, and solve complex engineering problems efficiently by applying principles of engineering, science, and mathematics.

• Understand, explain and apply hands-on experience of data-driven digital marketing strategies to real-world marketing strategies

• Identify tools to be utilized in organizational settings for digital marketing

• Understand the principles of effective and efficient business communication

• Identify key globalization factors and their impact on digital marketing strategies