Overview

Marketing is changing fast. Automated systems now shape what people see online and how they interact with brands. Businesses use digital platforms, data, and artificial intelligence (AI) to understand customers, promote products, and improve results.

This means modern marketers need more than basic digital skills. You’ll learn how technology works, how to use data to make smart decisions, and how to use AI in a responsible and effective way.

Unlike traditional courses, this Digital Marketing (Hons) degree at Manchester Metropolitan University puts digital and AI at the centre of everything you learn, preparing you for future careers in marketing.

A career as unique as you

This programme helps you build the professional, digital, and transferable skills needed for a successful career in digital marketing. You’ll gain experience in areas like content creation, data analysis, and online campaigns.

After graduating, you could go on to roles such as SEO Executive, Digital Marketing Executive, Social Media Executive, or Junior Account Manager, working across a wide range of industries.

Programme Structure

Courses include:

Digital Literacy And Academic Competency

Exploring Consumer Behaviour In Digital And AI-Enabled Environments

Responsible Digital And AI Marketing

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-10-05 00:00:00
- Apply before 2027-01-13 00:00:00

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

OR

79

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

Manchester, United Kingdom

Disciplines

Digital Marketing View 149 other Bachelors in Digital Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

OR

79

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

120-128 UCAS tariff points.

GCE A levels - grades BBB or equivalent

Pearson BTEC National Extended Diploma - grade DDM

Access to HE Diploma - Pass overall with a minimum 122 UCAS Tariff points

UAL Level 3 Extended Diploma - grade of Merit overall

OCR Cambridge Technical Extended Diploma - grade DDM

T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer

Welsh Baccalaureate - We accept the Level 3 Advanced Skills Baccalaureate Wales or WJEC Level 3 Advanced Skills Challenge Certificate towards meeting the course entry requirement alongside up to two other A level-equivalent qualifications.

The minimum grade required will normally be the same as the lowest grade listed in the A-Level entry requirements.

IB Diploma - Pass overall with a minimum overall score of 30 or minimum 120 UCAS Tariff points from three Higher Level subjects

Tuition Fees

Additional Details

TBC

Living costs

Manchester

United Kingdom

645 - 1197 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

A career as unique as you

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

Additional Details

Living costs

Manchester

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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