Overview

Digital Media and Strategic Communication from Abu Dhabi University covers digital communication strategies, branding, public relations, media management, content creation, and communication analytics.

Quick Facts:

Students gain hands-on experience through industry-focused projects, internships, and real-world learning opportunities while mastering the latest digital tools and communication platforms.
Graduates are prepared to lead communication initiatives across government, corporate, and creative sectors as digital communication specialists, public relations professionals, brand strategists, social media managers, and communication analysts.
Join a new generation of communication professionals driving meaningful engagement in an increasingly connected world.

Programme Structure

Courses include:

Photojournalism
Mass Media Ethics and Responsibilities
Public Speaking
Media Appreciation and Critique
Social Media Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-31 00:00:00

Apply anytime.
Starting 2027-01-04 00:00:00

Apply anytime.
Starting 2027-02-22 00:00:00

Apply anytime.
Starting 2027-06-21 00:00:00

Apply anytime.

More details

Applications are accepted on a rolling basis.

Language

English

TOEFL^® IBT

OR

61

Schedule TOEFL®

PTE Academic

36

Schedule a PTE test!

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 alternative credits

Delivered

On Campus

Campus Location

Abu Dhabi, United Arab Emirates

Disciplines

Digital Media View 13 other Bachelors in Digital Media in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

61

Schedule TOEFL®

PTE Academic

36

Schedule a PTE test!

IELTS

5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Online Application

Emirates ID

Passport Copy

Equivalency Letter

Passport-Sized Photo

High School Transcript

Police Clearance Certificate

Language Proficiency

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Abu Dhabi University and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46515 AED / year

≈ 46515 AED / year

Living costs

Abu Dhabi

United Arab Emirates

5000 - 8600 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Media and Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Quick Facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Living costs

Abu Dhabi

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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