Business Management University of Messina

Overview

The Bachelor’s Degree in Business Management at University of Messina covers business management theories, economic and managerial principles, and the main functional areas of a firm, with particular emphasis on strategy, corporate development, marketing, organisational and financial management, innovation, and quality management.

Key facts

The Bachelor’s Degree programme in Business Management is therefore designed for those who wish to acquire a thorough understanding of the strategic, organisational, and managerial aspects of business activities and develop interpretive and decision-making skills useful for solving problems in key business functions. Business management is understood in a broad sense, viewing businesses not only as producers of goods and services, but also as engines of economic, social, and intellectual development. The core of the degree programme consists of economic and business management disciplines that ensure an in-depth knowledge of the most important business management theories, economic and business management principles and management methods of the most important functional areas, with a particular focus on strategy and corporate development, marketing, organisational management, financial management, innovation management and quality management. Students will learn models and analytical tools that will allow them to critically address the economic and strategic management problems of firms, i.e. the methods and logic of managing all business activities and their complex relationships. The course therefore enables the acquisition of a problem-solving mindset. The aim is to provide a systemic view of the complex and dynamic relationships between firms and the market.