Integrated Program in Management Manipal Academy of Higher Education

Overview

The  Integrated Program in Management programme from Manipal Academy of Higher Education is structured to provide a seamless transition from undergraduate to postgraduate management education, with the first three years culminating in a Bachelor of Business Administration (BBA) and the final two years leading to a Master of Business Administration (MBA). The curriculum offers conceptual knowledge, practical application, and industry engagement. Students must complete 120 credits in the first three years through a mix of theoretical courses that build foundational knowledge, project-based courses that encourage application across disciplines, and industry workshops conducted by professionals to ensure real-world insights. The program also incorporates a social internship at the end of the first year and industry internships at the end of the second and fourth years, aiming to enhance experiential learning and industry readiness.

Key Facts

The program is designed to shape future-ready leaders through a multidisciplinary curriculum. Students gain a strong academic foundation in the first three years across six key areas: Management principles, analytics and data sciences, social sciences, skill-based workshops, humanities, and performing arts, as well as hands-on experience through social internships and live projects. The curriculum fosters critical thinking, creativity, communication, and real-world problem-solving. With a strong focus on experiential learning, global exposure, and industry integration, students participate in international exchange programs, live business projects, and leadership activities. The final two years follow TAPMI’s flagship MBA curriculum, with full access to its robust placement support and career services, ensuring holistic development and career readiness.