Vocational studies - Small and Medium Enterprises University of Delhi

Overview

The mission of the Vocational studies - Small and Medium Enterprises course at University of Delhi is to foster an innovative and inclusive academic environment that emphasizes vocational excellence, practical learning, and intellectual growth, empowering students to pursue knowledge with curiosity, creativity, and purpose.

Vision

To be a centre of excellence in higher education that integrates vocational, professional, and traditional disciplines, enabling students to excel academically and personally. The goal of the program is to provide quality education that integrates academic knowledge with practical skills and industry relevance. 

Learning Outcomes: 

After completion of the course, learners will be able to:

• explain the concept of marketing and the scope of marketing that has changed over the time.
• demonstrate stages of product life cycle i.e. Introduction, Growth, Maturity and Decline and framing strategies for each stage.
• analyse different pricing strategies, also will be able to apply these strategies under different situation.
• apply skills to develop an appropriate promotion mix by understanding advertising and its media; publicity and its effects; and sales promotion and its types.
• develop an ability to choose effective channels of distribution, their levels and types. They will also be able to analyse the factors affecting the choices