Overview
The IPS Integrated Program in Marketing offers a structured pathway combining core marketing concepts with applied and strategic learning. Delivered fully online, it enables learners to understand markets, create campaigns, and manage customer engagement. The program progresses from fundamentals to advanced topics, supporting creative and data-driven marketing decisions.
Accreditation
The program is offered by IPS, an independent professional development organisation based in Australia. It is designed to support skill development and knowledge building. While not part of a regulated higher education system, it provides a structured pathway aligned with professional development needs.
Programme Structure
The program is structured as a multi-stage learning pathway that progresses from core marketing concepts to advanced strategic and analytical practice. It consists of three stages, each designed to build knowledge, practical skills, and professional marketing capability.
IPS Stage 4: Associate Stage (Year 1)
- MKT401: Consumer Behaviour
- MKT402: Marketing Research
- MKT403: Advertising and Promotion
- MKT404: Sales Management
- MKT405: Digital Marketing
- MKT406: Marketing Ethics
IPS Stage 5: Specialist Stage (Year 2)
- MKT501: Social Media Marketing
- MKT502: Retail Management
- MKT503: Services Marketing
- MKT504: Content Marketing
- MKT505: Event Marketing
- MKT506: Public Relations Management
IPS Stage 6: Practitioner Stage (Year 3)
- MKT601: Customer Relationship Management
- MKT602: B2B Marketing
- MKT603: E-Commerce Strategy
- MKT604: Experiential Marketing
- MKT605: Mobile Marketing
- MKT606: Neuromarketing
Audience
This program is suitable for learners seeking a flexible and comprehensive understanding of marketing. It is ideal for those interested in careers in digital marketing, branding, or communications, as well as individuals aiming to build practical marketing skills for professional or personal development.
Lecturers
The program is fully online and self-paced, with no live lectures or instructor-led sessions. All learning materials and assessments are delivered through an automated platform, enabling learners to study independently and develop creative, analytical, and problem-solving skills at their own pace.
Key information
Duration
- Part-time
- 36 months
- Flexible
Start dates & application deadlines
Language
Delivered
- Self-paced
- No support at all
- No interaction at all
Campus Location
- Melbourne, Australia
Disciplines
Marketing View 29 other Bachelors in Marketing in AustraliaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
-
International Applies to you
Applies to youNon-residents150 AUD / year≈ 150 AUD / year -
Domestic Applies to you
Applies to youCitizens or residents150 AUD / year≈ 150 AUD / year
Additional Details
An additional AUD 25 applies for the PDF certificate
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for IPS Integrated Program in Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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