Overview

The IPS Integrated Program in Marketing offers a structured pathway combining core marketing concepts with applied and strategic learning. Delivered fully online, it enables learners to understand markets, create campaigns, and manage customer engagement. The program progresses from fundamentals to advanced topics, supporting creative and data-driven marketing decisions.

Accreditation

The program is offered by IPS, an independent professional development organisation based in Australia. It is designed to support skill development and knowledge building. While not part of a regulated higher education system, it provides a structured pathway aligned with professional development needs.

Programme Structure

The program is structured as a multi-stage learning pathway that progresses from core marketing concepts to advanced strategic and analytical practice. It consists of three stages, each designed to build knowledge, practical skills, and professional marketing capability.

IPS Stage 4: Associate Stage (Year 1)

MKT401: Consumer Behaviour
MKT402: Marketing Research
MKT403: Advertising and Promotion
MKT404: Sales Management
MKT405: Digital Marketing
MKT406: Marketing Ethics

IPS Stage 5: Specialist Stage (Year 2)

MKT501: Social Media Marketing
MKT502: Retail Management
MKT503: Services Marketing
MKT504: Content Marketing
MKT505: Event Marketing
MKT506: Public Relations Management

IPS Stage 6: Practitioner Stage (Year 3)

MKT601: Customer Relationship Management
MKT602: B2B Marketing
MKT603: E-Commerce Strategy
MKT604: Experiential Marketing
MKT605: Mobile Marketing
MKT606: Neuromarketing

Audience

This program is suitable for learners seeking a flexible and comprehensive understanding of marketing. It is ideal for those interested in careers in digital marketing, branding, or communications, as well as individuals aiming to build practical marketing skills for professional or personal development.

Lecturers

The program is fully online and self-paced, with no live lectures or instructor-led sessions. All learning materials and assessments are delivered through an automated platform, enabling learners to study independently and develop creative, analytical, and problem-solving skills at their own pace.

Key information

Duration

Part-time
- 36 months
- Flexible

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced
No support at all
No interaction at all

Campus Location

Melbourne, Australia

Disciplines

Marketing View 29 other Bachelors in Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

150 AUD / year

≈ 150 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

150 AUD / year

≈ 150 AUD / year

Additional Details

An additional AUD 25 applies for the PDF certificate

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for IPS Integrated Program in Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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