Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.
Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the International Marketing (Hons) programme of Glasgow Caledonian University.
You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.
A recent development to the International Marketing programme is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.
Always verify the dates on the programme website.
Principles of Marketing
Enterprising Behaviours for the Business Professional
International Economic Issues and Challenges
Design and Creativity
Fundamentals of Financial Management
You need the following IELTS score:
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.
Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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