Overview

You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Key Features

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

The university excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme.

A recent development to the International Marketing (Hons) programme from Glasgow Caledonian University is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Programme Structure

Courses include:

Enterprising Behaviours for the Business Professional
International Economic Issues and Challenges
Marketing, Design and Creativity
Financial Management
Consumer Buying Behaviour

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-10-24 00:00:00 , International
Starting 2027-09-07 00:00:00
- Apply before 2027-01-14 00:00:00

More details

Closing Date (Indonesia, Malaysia, Philippines, Thailand, Vietnam) 14 November

Language

English

TOEFL^® IBT

OR

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

Prepare for Your English Test

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4.9/5 student rating

Credits

480 alternative credits

Delivered

On Campus

Campus Location

Glasgow, United Kingdom

Disciplines

Marketing View 402 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Standard entry requirement:

UCAS Tariff: 129
Scottish Higher: BBBBC or equivalent
A Level: ABB or equivalent

Minimum entry requirement:

UCAS Tariff: 90
Scottish Higher: BCCC or equivalent
A Level: CCC or equivalent

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15200 GBP / year

≈ 15200 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

RUK: £9,250 per year

Living costs

Glasgow

United Kingdom

620 - 1012 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Glasgow

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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