Overview

You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Key Features

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

The university excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme.

A recent development to the International Marketing (Hons) programme from Glasgow Caledonian University is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Programme Structure

Courses include:

Enterprising Behaviours for the Business Professional
International Economic Issues and Challenges
Marketing, Design and Creativity
Financial Management
Consumer Buying Behaviour

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-10-24 00:00:00 , International
Starting 2027-09-07 00:00:00
- Apply before 2027-01-14 00:00:00

More details

Closing Date (Indonesia, Malaysia, Philippines, Thailand, Vietnam) 14 November

Language

English

TOEFL^® IBT

OR

78

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

IELTS & PTE Test Preparation

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Credits

480 alternative credits

Delivered

On Campus

Campus Location

Glasgow, United Kingdom

Disciplines

Marketing View 399 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

78

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Standard entry requirement:

UCAS Tariff: 129
Scottish Higher: BBBBC or equivalent
A Level: ABB or equivalent

Minimum entry requirement:

UCAS Tariff: 90
Scottish Higher: BCCC or equivalent
A Level: CCC or equivalent

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15700 GBP / year

≈ 15700 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

England, Wales and NI fee 9,790

Living costs

Glasgow

United Kingdom

620 - 1012 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Glasgow

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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