Business Analytics (with a professional placement year) University of Sussex

Overview

Modern businesses make decisions based on data. Data informs everything from finance and logistics to marketing and policy. Many industries need professionals who can translate data into insights.Our Business Analytics BSc is for anyone looking for a data-driven business career. You’ll develop data-driven decision-making skills which are useful across economics, statistics, finance and marketing. You’ll be able to use your skills to solve real-world business problems.

On this course you will:

• apply the latest data analytics techniques to identify and solve business problems
• integrate business knowledge with analytical insights to inform strategic decision-making
• use advanced tools in econometrics, machine learning, marketing analytics and business intelligence
• learn through hands-on projects, case studies and working with industry partners.

To support the development of your technical and analytical skills, you’ll study digital tools used in the analytics profession, including:

• coding environments such as Python, R, and Stata for statistical modelling
• Power BI and Tableau for dashboard design, business reporting, and data storytelling
• advanced use of Excel for financial analysis, forecasting, and simulation.

Our research-active faculty are at the forefront of the latest developments in business analytics. Among their areas of expertise is AI, econometrics, marketing analytics and strategic management.