Fashion Communication - Spring Semester Istituto Europeo Di Design (IED)

Overview

Fashion is closely linked to communication as it allows brands to communicate their products, identity and strategy.

For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products. In addition to providing a basic historical and cultural knowledge, linked to the evolution of styles, the course aims to stimulate and develop the critical and analytical skills necessary to interpret contemporary trends.

Methodology

This  Fashion Communication - Spring Semester programme from  Istituto Europeo Di Design (IED)  alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector and international designers. The aim of the course is to teach you the principles of the design method and their correct application, the development of analytical and critical thinking, the ability to work independently and as part of a team, the use of effective communication and the ability to give and receive constructive feedback. 

From a cultural point of view, the course deals with the historical and critical analysis of the main styles of Western fashion, from its origin to today, but also of fashion photography, as a mirror of the important artistic, cultural and social changes that have taken place over time. In the field of visual language, great importance is given to the digital processing of images with the application of highly technological tools. You will increase your ability in the use of the main programmes of image processing, transformation, editing and retouching.

Who is this for?

Students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.