Overview

With the Commerce Economics and Entrepreneurship - Digital Business and Generative AI programme at Tio Business School , you will learn to work at the intersection of AI, entrepreneurship and digital (marketing) strategy. In a world where digital transformation and the use of artificial intelligence are becoming the norm, it is incredibly important to know how you can use these new and rapidly changing technologies to create value and opportunities. You’ll learn how to use AI and marketing automation as a driving force to upgrade existing business plans and campaigns and shape new marketing models. During projects and cases, you will discover how to make commercial decisions based on the latest data tools and AI algorithms. Keep customers satisfied, make processes more efficient and score!

A glimpse of your future

There are many roads open to you when you earn your Commerce Economics and Entrepreneurship bachelor’s degree. What about working as an account manager at Booking.com or as a project manager at the marketing department of KPMG. You can also work as an online marketeer or consultant. Do you want to know more about your many options? Take a look at the career opportunities and read interviews with alumni.

Do you want to continue your education after completing the Commerce Economics and Entrepreneurship bachelor’s degree? This bachelor’s degree grants you access to many domestic and foreign master’s degrees.

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Programme Structure

Courses include:

Branding

Data driven decision making

Marketing

E-commerce

Sales management

Account management

Entrepreneurship

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-01 00:00:00
- Apply before 2026-10-15 00:00:00 , International

Language

English

PTE Academic

61

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IELTS

6

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Credits

180 ECTS

Delivered

On Campus

Campus Location

Amsterdam, Netherlands
Utrecht, Netherlands
Eindhoven, Netherlands
Rotterdam, Netherlands

Disciplines

Commerce Digital Marketing Artificial Intelligence View 6 other Bachelors in Digital Marketing in Netherlands

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

PTE Academic

61

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A general secondary (havo), pre-university (vwo) or vocational (mbo4) diploma

Admission is possible with any profile/major

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24500 EUR / year

≈ 24500 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

24500 EUR / year

≈ 24500 EUR / year

Additional Details

Tuition fee includes your study materials, examination and test fees, the study trip and the two-day kick-off event.

Living costs

Amsterdam

Netherlands

1000 - 1500 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Commerce Economics and Entrepreneurship - Digital Business and Generative AI.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

A glimpse of your future

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Amsterdam

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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