Overview
Advances in digital technologies and computing power have revolutionized the field of marketing, enabling businesses to analyze consumer data in ways that were previously unimaginable. These advancements allow organizations to make more informed decisions regarding pricing, advertising, product development, and resource allocation.The Digital Marketing BA degree program from German Jordanian University (GJU) – Amman provides students with a robust theoretical foundation and practical skills to transform digital data into actionable marketing strategies. This program is designed to equip learners with the tools necessary to thrive in the dynamic digital marketing landscape.
Program Objectives
The program combines core elements of management, digital technology, data analytics, artificial intelligence, and machine learning. It integrates these elements to provide a comprehensive understanding of digital marketing strategies and their application in business. The program's specific objectives include:- Providing a solid foundation in digital marketing principles, including SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
- Equipping students with skills to launch and manage multilingual digital marketing campaigns on a global scale.
- Teaching students to analyze digital marketing performance metrics across different language markets.
- Training students to create compelling digital content in multiple languages, considering cultural differences and SEO best practices.
- Developing students’ fluency in multiple languages (Arabic, German, and English) to support global digital marketing efforts.
- Providing practical skills in using digital marketing tools and platforms such as Google Analytics, AdWords, social media management tools, email marketing software, and content management systems (CMS).
- Offering real-world digital marketing projects and internships with local and multinational partners in Germany.
- Addressing ethical and legal issues related to digital marketing, including privacy regulations, cultural sensitivity, and intellectual property rights.
- Preparing students for postgraduate degrees and professional certifications in specialized multilingual digital marketing fields.
Programme Structure
Courses include:
- Advertising
- Contemporary Issues in digital Marketing
- E-Marketing
- Customer Relationship Policies
- Business Communications
- Graphical Design
- Sustainability Green Marketing
- Search Engine Marketing
- Multilingual Content Writing
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
Credits
Delivered
Campus Location
- Amman, Jordan
Disciplines
Digital MarketingWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Minimum of 75% in the secondary School Certificate (Tawjihi).
- A high motivation is needed to fulfill the needs and demands at the university and the company as well.
- Good English skills are highly recommended.
- Students must register for all pre-requisites named by the Academic Coordinator.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at German Jordanian University (GJU) – Amman and/or in Jordan, please visit Student Insurance Portal.
Tuition Fees
-
International Applies to you
Applies to youNon-residents9000 JOD / year≈ 9000 JOD / year -
Domestic Applies to you
Applies to youCitizens or residents6600 JOD / year≈ 6600 JOD / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility