Digital Marketing German Jordanian University (GJU) – Amman

Overview

Advances in digital technologies and computing power have revolutionized the field of marketing, enabling businesses to analyze consumer data in ways that were previously unimaginable. These advancements allow organizations to make more informed decisions regarding pricing, advertising, product development, and resource allocation.The Digital Marketing BA degree program from German Jordanian University (GJU) – Amman provides students with a robust theoretical foundation and practical skills to transform digital data into actionable marketing strategies. This program is designed to equip learners with the tools necessary to thrive in the dynamic digital marketing landscape.

Program Objectives

• Providing a solid foundation in digital marketing principles, including SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
• Equipping students with skills to launch and manage multilingual digital marketing campaigns on a global scale.
• Teaching students to analyze digital marketing performance metrics across different language markets.
• Training students to create compelling digital content in multiple languages, considering cultural differences and SEO best practices.
• Developing students’ fluency in multiple languages (Arabic, German, and English) to support global digital marketing efforts.
• Providing practical skills in using digital marketing tools and platforms such as Google Analytics, AdWords, social media management tools, email marketing software, and content management systems (CMS).
• Offering real-world digital marketing projects and internships with local and multinational partners in Germany.
• Addressing ethical and legal issues related to digital marketing, including privacy regulations, cultural sensitivity, and intellectual property rights.
• Preparing students for postgraduate degrees and professional certifications in specialized multilingual digital marketing fields.