Professional Communication RMIT University

Overview

The Professional Communication program from RMIT University features 3 majors and 5 minors. The three majors that students can choose from are:

• Advertising
• Public Relations
• Digital Communication

Your educational journey begins with a solid foundation through our carefully crafted introductory block, ensuring you make informed choices as you advance in the program. From there, you have the flexibility to choose your learning pathway, either with a single or double major. The variety of minors will give students an array of choices that align with their career pathway.

The degree is specially created to blend creativity, critical thinking, and professional know-how. It aims to shape modern communication experts who are imaginative, socially conscious, and multi-skilled. 

Throughout the learning experience, students are equipped with valuable knowledge and skills to stay at the forefront of industry developments and thrive in the ever-changing landscape of professional communication practice. 

At the end of the Professional Communication degree, the portfolio of work that you create will demonstrate your capacity to produce, operate and innovate in a range of industry sectors. You will be able to show that you are a technologically fluent communication professional who is highly adaptable to evolving roles in a global communication context.

Career

• Art director 
• Media planner/buyer 
• Account manager    
• Client services director    
• Copywriter    
• Internal communication specialist 
• Government and non-government organisation communications management 
• Event management 
• Brand manager 
• Media advisor or consultant 
• Media/public relations strategist    
• Digital content producer 
• Digital engagement and communications officer 

Creative entrepreneurship: Increasingly, RMIT graduates are setting up their own creative businesses and companies in the fast-growing world of media and communication in Vietnam – and beyond.