Bachelor of Business Administration - Social Media and Digital Marketing Curtin University

Overview

This Bachelor of Business Administration - Social Media and Digital Marketing programme from Curtin University introduces students to the fundamental skills of digital marketing and develops their knowledge in various marketing areas. It helps students understand the importance of digital marketing in the twenty-first century and also provides opportunity to apply practical skills. You will learn about each digital channel and the proven strategies associated with these channels.

From identifying critical customer groups, to evaluating the fundamentals of effective Search Engine Optimization and Search Engine Marketing (SEO and SEM) strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

Career Opportunities

Below are some career options after studying this course:

• Digital Marketing Specialist

• Social Media Expert

• Marketing Manager

• Advertising Manager

• SEO Manager

• Content Manager