Business (Accounting) The Institute of Creative Arts and Technology

Overview

The Bachelor of Business (Accounting) at the Institute of Creative Arts and Technology involves active experiential learning. You will work on real-life projects with peers and industry-based teachers in a creative learning environment where everyone has a voice and everyone makes a contribution.

You could be part of the finance team that’s working to launch a new tech business. Get involved with budget planning for a startup. Research the financial consequences of an ageing population on a business’s bottom line. Or help an accounting firm forecast the financial impact of global warming for big business. You can engage in all this and more in your studies - the variety of interesting projects are endless!

Key Facts

• A broad and coherent knowledge of the theories of the core disciplines associated with the ideation, execution and management of creative concepts for the communications and media industries.

• Deep knowledge in the underlying principles and concepts of a range of communications and media specialisations to create planning and budget documents, written and visual presentations in the areas of media, marketing and advertising business, visualisations and productions in print, radio, video and social media.

• Theoretical, practical and creative knowledge to enter the communications and media industries with the skills, knowledge and self-motivation that allow for rapid professional progression within a chosen area of specialisation.

• Cognitive skills to undertake research, investigate, analyse, review and evaluate information when developing creative ideas and when critically assessing professional situations in order to make professional judgements.

• Cognitive and technical skills to plan, design and communicate information across a number of relevant formats such as print, radio, video, online, social media etc.

• Cognitive, creative and professional skills to independently review, assess and solve complex problems in order to fulfil the role and requirements of a communications and media professional.

• Communication skills to demonstrate a clear, coherent and independent exposition of key aspects of concept creation and execution and industry expectations.

Careers

• Advertising Manager

• Brand Strategist

• Broadcast Journalist

• Communications Specialist

• Content Creator

• Copywriter

• Digital and Social Media Manager

• Digital Marketing Strategist

• Media Relations Manager

• Multimedia Producer

• PR Coordinator

• Sports Analyst

• Sports Media Manager

• Video Producer