Media and Communication - Strategic Communication Adelaide University

Overview

Through the Media and Communication - Strategic Communication course from Adelaide University you'll explore strategic concepts and execute real-world projects that will prepare you for a career in a wide range of industries. Study media and communication theory to develop a deeper understanding of how to apply your critical and creative skills for future success.

Take key courses in media management, professional writing, stakeholder engagement and social media engagement. Study the application of crucial strategic communication concepts in various sectors. Explore the systems, processes and history of digital communication. You’ll also develop skills in digital media, content creation and social media analytics.

Undertake a third-year professional experience that will put your knowledge and skills into practice. Your studies will lay the foundation that will enable you to develop professional communication strategies that are crucial for a range of sectors.

Career opportunities:

Strategic communication is purposeful communication. Communication professionals are integral in helping organisations build internal cohesion, communicate effectively and establish brand trust externally.

You’ll graduate with a dynamic range of career opportunities to become a forward-thinking professional. Your knowledge and skills will be highly regarded in all sectors including health, environment, energy, arts, justice, business and sports.

You may work as a communication manager for a fashion brand, building and strengthening brand identity, conducting background research and understanding audience behaviour. You might become a public relations consultant in an advertising agency, leading a team to bring ideas to life and shape the creative direction of projects and campaigns. Perhaps you’ll dive into the world of politics as a media advisor, researching policies and foreign relations for government and political candidates to win elections.

Careers you might consider include:

• Social media manager

• Public relations consultant

• Content creator

• Communication advisor

• Agency account executive

• Media advisor

• Stakeholder engagement specialist.