Digital Business LUT University

Overview

The  Digital Business programme from LUT University will give you a wide range of skills and capabilities to successfully manage digital business in various contexts.

• You will build your business expertise on a strong foundation of general studies, including the fundamentals of accounting, finance, and economics, the principles of management and business strategy, mathematics and statistics for economics, academic writing, and professional communication.

• In your specialisation studies, you will explore how digital platforms, artificial intelligence, and data are transforming business and enabling entirely new ways to create value. 

• You will learn to understand the logic of the platform economy and digital ecosystems and develop innovative, scalable services in a global context. You will also gain basic skills in designing and managing digitally evolving businesses – that is, implementing change in a customer-oriented manner using data and technology.

Career Prospects

After graduating from the Bachelor's Programme in Digital Business, you will be qualified for various positions in industrial or public organisations. You can work as a:

• digital analyst, 

• social media manager, 

• SEO specialist, 

• product or business development manager,

• junior consultant, 

• digital marketing specialist, 

• digital transformation manager, 

• or business intelligence,

• AI specialist.