Common Entry (Options in Business and Digital Marketing) (Honours) South East Technological University

Overview

The Common Entry (Options in Business and Digital Marketing) (Honours) programme from South East Technological University students decide on their chosen area of specialism in either Business or Business with Digital Marketing. The Business stream is focused around four key pillars - management, finance/economics, business technology and marketing. Specially focused modules, such as fund accounting, are targeted at students interested in a career in financial services, while practical modules in data analytics and computerised accounting enhance employability skills. Students also have opportunities to develop their own business ideas through the development of business plans and in entrepreneurship .

The discipline of marketing is going through deep changes because of technology disruption. This change has borne new roles and areas of expertise collectively known as Digital Marketing'. Organisations are adapting across the marketing lifecycle, from product conception to development, in advertising to selling and aftersales. With the Digital Marketing specialism, you will have the opportunity to work with students and staff from a design background to find creative solutions to marketing issues.

Career opportunities:

A business degree prepares you for a broad range of industries and career opportunities. The flexibility of the degree allows for a diverse array of employment prospects, giving you skills in critical thinking, communication, leadership, problem-solving, and understanding complex systems, which are applicable in all sectors. Below are some industries and jobs that a business graduates find employment:

• Finance, including financial services, insurance and investment fund organisations.
• Marketing, Advertising, and Public Relations
• Public sector and Non-Profit Organisations
• Entrepreneurship and Start-ups
• Accountancy
• Investment Funds
• Retail and Sales
• Human Resource Management
• Education and Teaching
• Supply Chain and Logistics
• Technology
• Tourism and Hospitality