Sociology and Digital Marketing Liverpool Hope University

Overview

Throughout the Sociology and Digital Marketing programme from Liverpool Hope University you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. 

The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Career opportunities:

Past graduates of our Marketing degree have gone on to have careers such as Digital Marketing and Communications Coordinator, Social Media Officer/Manager, Marketing Assistant, Marketing Manager, Content producers, Assistant Commercial Product Manager, and Advice Centre Manager.

The Marketing degree has been designed so progression can be made to Masters or Doctoral studies. Graduates who successfully gain a degree can apply to become full members of the Chartered Institute of Marketing (CIM) or the Marketing Research Society.

A number of other professional bodies will also accept holders of a first degree that includes Marketing on to their qualifications at an advanced level, including the Chartered Management Institute’s Diploma in Management Consultancy and the Institute of Chartered Secretaries and Administrators’ (ICSA) Postgraduate Certificate in Charity Management.