Psychology and Digital Marketing Liverpool Hope University

Overview

The Psychology and Digital Marketing programme at Liverpool Hope University offers a comprehensive exploration of how psychological principles intersect with the fast-paced world of digital commerce. This interdisciplinary degree provides students with a deep understanding of human thought processes alongside the technical skills required to succeed in the modern digital marketplace. By studying both subjects equally, students gain a unique perspective on consumer behaviour and strategic communication.

Why Psychology and Digital Marketing at Liverpool Hope University?

Students benefit from a learning environment that blends academic research with industry relevance. The curriculum is delivered by research-active academics and supplemented by masterclasses from industry professionals. You will have access to specialist psychology laboratories equipped with advanced technology, including eye-tracking, EEG, and observational tools. Furthermore, the psychology component is accredited by the British Psychological Society, ensuring the highest standards of professional training. The university also offers unique enrichment opportunities such as research internships, mentoring, and international experiences through the Global Hope network.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Psychological Principles in Real-Life Contexts

Careers with Psychology and Digital Marketing

Graduates are well-prepared for a diverse range of professional paths due to their dual expertise in data-driven marketing and human behaviour. The skills acquired are highly transferable across various sectors, including global corporations and small businesses. Potential career destinations include roles within healthcare, education, and the criminal justice system. Additionally, the focus on employability ensures that students are ready for specific roles in digital marketing management, consumer research, and social media strategy. The combination of analytical psychology skills and practical marketing knowledge makes graduates particularly attractive to employers looking for specialists who understand the "why" behind consumer actions.