Media and Communication and Digital Marketing Liverpool Hope University

Overview

The Media and Communication and Digital Marketing programme at Liverpool Hope University offers a comprehensive exploration of the modern media landscape and the strategic complexities of digital commerce. This interdisciplinary degree ensures students develop a sophisticated understanding of how communication technologies shape contemporary society while gaining the technical proficiency required for the marketing industry.

Why Media and Communication and Digital Marketing at Liverpool Hope University?

Students benefit from a vibrant academic environment located in Liverpool, a renowned centre for media creativity and cultural heritage. The curriculum is delivered by research-active academics and industry professionals who bring real-world expertise into the classroom. Facilities at the university support the development of original journalistic and digital content, ensuring graduates are adaptable communicators. The programme emphasises ethical practices and trustworthy media, aiming to produce industry leaders who can navigate technological and cultural shifts with integrity.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

This combined honours degree is split equally between both subjects, providing a balanced education in media theory and marketing practice. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Journalistic, Digital and Social Media Communication
• Media, Culture and Society

Careers with Media and Communication and Digital Marketing

Graduates are prepared for a wide range of professional roles across various sectors, from small enterprises to global organisations. The focus on employability skills and creative practice opens doors to careers in digital marketing management, social media strategy, and professional journalism. Students develop transferable skills in critical analysis and ethical communication, making them suitable for leadership positions in the media industry. The programme's emphasis on professional communication ensures that graduates can produce engaging content for diverse digital and social platforms.