Digital Marketing and Sociology (Hons) Liverpool Hope University

Overview

The Digital Marketing and Sociology (Hons) at Liverpool Hope University provides a comprehensive interdisciplinary education that bridges the gap between business innovation and social science. This programme is designed to equip students with the technical expertise required for the modern digital economy while fostering a critical understanding of the societal forces that shape consumer behaviour and human interaction.

Why Digital Marketing and Sociology (Hons) at Liverpool Hope University?

Studying at this institution allows you to benefit from the expertise of both the Liverpool Hope Business School and the School of Education and Social Sciences. The curriculum is informed by research-active academics and supplemented by masterclasses from industry professionals. This ensures that your learning remains academically rigorous while staying relevant to the fast-paced digital marketplace. The university’s commitment to social justice is woven into the sociology curriculum, encouraging you to become a change-maker in your future career.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

As a combined honours degree, the curriculum is split equally between both subjects. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Social Media Optimisation
• Social Theory
• Research Methods
• Social Justice

Careers with Digital Marketing and Sociology (Hons)

Graduates are well-prepared for a diverse range of professional roles that require a blend of analytical, creative, and interpersonal skills. In the field of digital marketing, students can pursue careers in SEO management, social media strategy, and content creation for organisations ranging from small startups to global corporations. The sociology component provides a strong foundation for roles in social research, policy development, and community outreach. The combined expertise allows graduates to excel in industries that value a deep understanding of how technological changes and cultural shifts influence modern society.