Digital Marketing and Psychology (Hons) Liverpool Hope University

Overview

The Digital Marketing and Psychology (Hons) programme from Liverpool Hope University equip students with knowledge and understanding of human thinking and behaviour. The single honours BSc Psychology course has a focus on applications of psychology and students are supported in their development of skills to apply psychological knowledge to real-life settings. As an alternative, a combined honours Psychology degree at Liverpool Hope allows you to study psychology alongside one of over twenty other disciplines (see the list on the combinations tab for the full range of Psychology combined honours courses) meaning you can choose to study psychology in a way that matches your interests. 

Accredited by the British Psychological Society, the single and combined honours Psychology courses provide an in-depth scientific knowledge and understanding of the core areas of psychology. You will be supported by a friendly team of experienced and research-active lecturers to acquire skills of critical thinking and independent learning. The transferable skills developed through the course will be relevant to a variety of sectors including healthcare, the criminal justice system, education, and marketing.    

You will have the opportunity to enrich your degree through a series of extra-curricular activities, such as working as a research intern, supporting your peers as a mentor, and applying psychology outside the University (e.g., working in groups on an outward-bound retreat and teaching in another country as part of our Global Hope network). You will also have access to the School of Psychology labs where you can gain first-hand experience of specialist psychology techniques and equipment, such as eye-tracking, EEG, and observational methods.

Career opportunities:

Studying a Psychology degree course at Liverpool Hope will support the development of subject-specific skills including psychological knowledge, the application of psychological knowledge to the real-world, research design and analysis, and ethical principles. The course will also support the development of transferable and vocational skills including reflective learning, oral and written communication, team-working, data handling, critical thinking and problem solving, project management, and active citizenship.

The programme confers eligibility for graduate basis for chartered membership (GBC) with the BPS, a prerequisite for entry onto further postgraduate training to follow a career in applied areas of professional psychology such as counselling, clinical, educational, forensic, health, occupational, and sports psychology. The knowledge and skills gained from this course will also enable students to work in a variety of settings such as social work, education, human resources, the criminal justice system, and marketing.