Digital Marketing and Psychology (Hons) Liverpool Hope University

Overview

The Digital Marketing and Psychology (Hons) at Liverpool Hope University provides a comprehensive exploration of how human thought processes influence consumer behaviour in the modern age. This interdisciplinary programme ensures students gain a deep understanding of both psychological principles and the technical skills required for successful digital communication.

Why Digital Marketing and Psychology (Hons) at Liverpool Hope University?

Students benefit from a dual-faculty approach, learning from research-active academics within the Liverpool Hope Business School and the School of Psychology. The university provides access to specialist psychology laboratories equipped with advanced technology, including eye-tracking and EEG equipment, allowing for hands-on observational research. Additionally, the curriculum is enriched by industry masterclasses and opportunities for international experiences through the Global Hope network, ensuring a well-rounded educational environment.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

This combined honours degree is split equally between both subjects, ensuring a balanced curriculum. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Psychological Principles
• Research Methods

Careers with Digital Marketing and Psychology (Hons)

Graduates are well-equipped for a diverse range of professional paths due to the transferable skills gained during their studies. The programme prepares individuals for meaningful work in sectors such as healthcare, education, and the criminal justice system. Specifically, within the commercial sector, students are prepared for roles in marketing, consumer research, and digital strategy across various organisations, from small enterprises to global companies. The focus on employability skills ensures that graduates can navigate the challenges and opportunities created by rapid technological and cultural changes in the workplace.