Digital Marketing and Politics Liverpool Hope University

Overview

The Digital Marketing and Politics degree at Liverpool Hope University offers a unique interdisciplinary approach to understanding how communication and power intersect in the modern world. This programme provides students with a comprehensive foundation in both the fast-paced digital marketplace and the complex structures of local and global governance. By studying these two fields together, you will gain a deep understanding of how digital tools influence public opinion and political decision-making.

Why Digital Marketing and Politics at Liverpool Hope University?

Choosing this programme means joining a vibrant academic community where research-active staff and industry professionals guide your development. The university provides a supportive environment with masterclasses led by experts and the "Practitioners in Politics" series, which features insights from MPs and regional leaders. Students benefit from a curriculum that balances academic rigour with practical application, ensuring you are well-equipped for the challenges of the contemporary workforce. The 50/50 split of the Combined Honours structure ensures you receive equal expertise from the Liverpool Hope Business School and the School of Humanities.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a balanced education in both disciplines, covering essential theories and practical skills. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Political Research
• Critical Thinking

Careers with Digital Marketing and Politics

Graduates from this programme are prepared for a wide range of professional paths in both the private and public sectors. The digital marketing component opens doors to roles in content strategy, social media management, and SEO for organisations ranging from small start-ups to global corporations. Meanwhile, the politics element provides the analytical skills necessary for careers in local or national government, policy research, and political consultancy. The focus on employability and transferable skills ensures that students are ready to enter the workforce as versatile professionals capable of navigating the complexities of modern communication and administration.