Digital Marketing and Media and Communications Liverpool Hope University

Overview

The Digital Marketing and Media and Communications degree at Liverpool Hope University offers a comprehensive exploration of how modern brands and media platforms influence contemporary society. This interdisciplinary programme ensures students gain a deep understanding of both the commercial aspects of digital promotion and the cultural impact of global communication networks.

Why Digital Marketing and Media and Communications at Liverpool Hope University?

Studying in Liverpool provides students with access to a vibrant city recognised as a major hub for media creativity and cultural innovation. The curriculum is delivered by research-active academics and industry experts who bring real-world insights into the classroom. Students benefit from masterclasses led by professionals, ensuring the learning experience remains aligned with current industry standards. The university's focus on ethical practice and trustworthy media prepares graduates to become responsible leaders in their chosen fields.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is split equally between both subjects, providing a balanced education in business strategy and creative communication. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Journalistic, Digital and Social Media Content
• Media, Culture and Society

Careers with Digital Marketing and Media and Communications

Graduates are equipped for diverse roles across various sectors, ranging from small local enterprises to major global organisations. The programme develops advanced skills in journalistic communication, digital content creation, and strategic marketing analysis. Potential career paths include digital marketing management, social media coordination, professional journalism, and corporate communications. The focus on transferable skills such as critical analysis and creative practice ensures that students are prepared for the evolving demands of the media and business industries.