Digital Marketing and English Language (Hons) Liverpool Hope University

Overview

The Digital Marketing and English Language (Hons) at Liverpool Hope University provides a comprehensive interdisciplinary education that balances creative communication with strategic commercial insights. This combined honours programme is split equally between both subjects, ensuring students develop a robust understanding of how language functions alongside the technical demands of modern marketing.

Why Digital Marketing and English Language (Hons) at Liverpool Hope University?

Students benefit from being situated in one of the most linguistically diverse regions in the UK, providing a vibrant backdrop for language study. The university offers access to Special Collections containing rare manuscripts dating back to the ninth century, alongside modern facilities for digital research. Learning is led by research-active academics and industry professionals, ensuring the curriculum remains at the forefront of technological and cultural shifts. The programme emphasises ethical practices and sustainability, fostering a professional mindset that is highly valued by global employers.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum integrates theoretical frameworks with practical applications across both disciplines. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Linguistics
• Political Speech Analysis

Careers with Digital Marketing and English Language (Hons)

Graduates are equipped with a versatile toolkit of analytical, digital, and communication skills suitable for various professional sectors. The programme prepares students for meaningful employment in diverse organisations, ranging from small local businesses to major global corporations. Common career paths for graduates of this degree include roles in journalism, law, and teaching. Additionally, the rigorous academic training provides a strong foundation for those wishing to pursue careers in policing, education management, or further postgraduate research in linguistics or marketing management.