Digital Marketing and Business Management (Hons) Liverpool Hope University

Overview

The Digital Marketing and Business Management (Hons) at Liverpool Hope University provides a comprehensive education in two of the most influential sectors of the modern economy. This combined honours programme ensures that students develop a deep understanding of organisational dynamics alongside the technical skills required for the digital marketplace.

Why Digital Marketing and Business Management (Hons) at Liverpool Hope University?

Liverpool Hope Business School holds the prestigious AACSB accreditation, a mark of excellence achieved by only a small percentage of business schools worldwide. This ensures that your education meets rigorous international standards. A distinctive feature of the curriculum is the Young Enterprise initiative, where second-year students collaborate to establish and run a real legal business. This hands-on experience allows you to apply classroom theory to a live commercial environment, building the critical leadership and teamwork skills that employers value.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a 50/50 split between both disciplines, ensuring a balanced expertise in management and digital strategy. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Organisational Dynamics
• Management Processes

Careers with Digital Marketing and Business Management (Hons)

Graduates are well-equipped for a variety of roles across the public, private, and not-for-profit sectors. The programme focuses heavily on employability, preparing students for careers in small to medium-sized enterprises as well as global multinational companies. Potential career paths include digital marketing management, brand strategy, social media consultancy, and general business management. The combination of technical digital skills and a firm grounding in business principles ensures that graduates can navigate the challenges of uncertain global markets and contribute effectively to organisational success.