Digital Marketing (Hons) Liverpool Hope University

Overview

The Digital Marketing (Hons) at Liverpool Hope University provides a comprehensive foundation in one of the most dynamic and rapidly evolving sectors of modern business. This programme is designed to bridge the gap between academic rigour and the practical demands of the contemporary digital marketplace. Students engage with a curriculum that balances traditional marketing philosophy with cutting-edge technological advancements.

The course is delivered through a combination of lectures, seminars, and tutorials, ensuring a well-rounded educational experience. While lectures provide a broad overview of essential concepts, smaller group sessions focus on the practical application of knowledge through discussions and collaborative tasks.

Why Digital Marketing (Hons) at Liverpool Hope University?

Students benefit from studying at the Liverpool Hope Business School, which is an accredited member of AACSB International. This prestigious recognition ensures that the programme meets the highest global standards for business education, providing a future-focused learning environment. The teaching team consists of research-active academics who bring the latest industry insights into the classroom.

The university offers unique enhancement opportunities, such as the Service and Leadership Award (SALA), which develops leadership potential through service-based experiences. Additionally, students can engage with the Business Gateway to access work placement opportunities and company visits, allowing them to interact directly with professional practitioners and gain real-world perspective.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Marketing World
• Academic Skills Passport
• Consumer Psychological Behaviour
• Digital and Social Media Marketing
• Research Methods
• Advanced Marketing Trends

Careers with Digital Marketing (Hons)

Graduates are well-equipped for a variety of professional roles within the creative and commercial sectors. Previous students have secured positions as digital marketing and communications coordinators, social media managers, and content producers. The degree also prepares individuals for roles such as marketing assistants, commercial product managers, and advice centre managers.

Beyond immediate employment, the programme provides a strong foundation for further academic study at Master’s or Doctoral levels. Graduates may also be eligible to apply for full membership with professional bodies such as the Chartered Institute of Marketing (CIM) or the Marketing Research Society, further enhancing their professional standing and career prospects in the global market.