Digital Creativity and Digital Marketing Liverpool Hope University

Overview

The Digital Creativity and Digital Marketing degree at Liverpool Hope University offers a unique interdisciplinary approach to the modern digital economy. By blending the analytical rigour of marketing with the innovative potential of creative technologies, students develop a versatile skill set. This programme is designed to meet the demands of a fast-paced global marketplace where technical proficiency and strategic thinking are equally valued.

Why Digital Creativity and Digital Marketing at Liverpool Hope University?

Students benefit from the combined expertise of the Liverpool Hope Business School and the School of Creative and Performing Arts. This partnership provides access to diverse facilities, including dedicated creative labs and professional masterclasses led by industry experts. The curriculum is informed by research-active academics, ensuring that the teaching reflects the latest developments in "Creative Convergence" and digital trends. The university's focus on employability ensures that graduates are prepared to work across various sectors, from small start-ups to international organisations.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is split equally between both subjects, providing a balanced foundation in business and the arts. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Interaction Design
• Data Sonification and Visualisation
• Animation and Sound Design

Careers with Digital Creativity and Digital Marketing

Graduates are well-equipped for a variety of roles within the digital creative sector and the broader business world. Potential career paths include digital marketing management, social media strategy, and content creation. The skills gained in interaction design and coding also open opportunities in game design, graphic design, and digital arts. By focusing on ethical considerations and practical applications, the programme prepares students for meaningful employment in an increasingly digitised global workforce.