Business Management and Digital Marketing (Hons) Liverpool Hope University

Overview

The Business Management and Digital Marketing (Hons) at Liverpool Hope University provides a comprehensive education that balances core management principles with the fast-paced evolution of the digital landscape. This dual-focused degree ensures students understand how modern organisations function while mastering the tools necessary to thrive in a technology-driven commercial environment.

Why Business Management and Digital Marketing (Hons) at Liverpool Hope University?

Students benefit from the prestigious AACSB accreditation held by the Liverpool Hope Business School, a mark of excellence in business education. The curriculum is delivered by research-active academics and supplemented by masterclasses from industry professionals. A distinctive feature of the programme is the Young Enterprise initiative, where second-year students collaborate to establish and run a real legal business, gaining invaluable hands-on experience in entrepreneurship and team management.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Social Media Optimisation
• Business Principles
• Organisational Dynamics
• Management Processes

Careers with Business Management and Digital Marketing (Hons)

Graduates are equipped for diverse roles across small to medium-sized enterprises and global multinational corporations. The programme develops critical transferable skills sought by employers in the public, private, and not-for-profit sectors. Potential career paths include digital marketing management, social media strategy, business consultancy, and roles within marketing executive departments. The focus on employability ensures that students are prepared for meaningful work in any industry, from local start-ups to international organisations.