Overview

PROGRAMME OUTLINE

Marketing Management (Hons) from Asia Pacific University of Technology and Innovation is specifically designed to provide students with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
Exposure to how the marketing discipline makes its impact in a variety of contexts.

Programme Structure

Courses include:

Accounting Skills
Business and Communications Skills
Business Economics
Digital Thinking and Innovation
Business Law
Marketing
People Management
Quantitative Skills

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-11-24 00:00:00

Application deadline not specified.
Starting 2027-07-09 00:00:00

Application deadline not specified.
Starting 2027-09-28 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

OR

46

Schedule TOEFL®

PTE Academic

51

Schedule a PTE test!

IELTS

5.5

IELTS & PTE Test Preparation

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Delivered

On Campus

Campus Location

Kuala Lumpur, Malaysia

Disciplines

Marketing Management View 7 other Bachelors in Marketing Management in Malaysia

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Academic requirements

GPA

2

English requirements

TOEFL^® IBT

OR

46

Schedule TOEFL®

PTE Academic

51

Schedule a PTE test!

IELTS

5.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Passed Foundation programme (minimum CGPA of 2.0).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Asia Pacific University of Technology and Innovation and/or in Malaysia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

36166 MYR / year

≈ 36166 MYR / year
Domestic Applies to you

Applies to you

Citizens or residents

33466 MYR / year

≈ 33466 MYR / year

Living costs

Kuala Lumpur

Malaysia

2210 - 3815 MYR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

PROGRAMME OUTLINE

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Kuala Lumpur

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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