Overview

PROGRAMME OUTLINE

Asia Pacific University of Technology and Innovation's Bachelor of Marketing Management - Digital Marketing (Hons) is specifically designed to provide students with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

Programme Structure

Courses include:

Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Digital Thinking and Innovation
Marketing
People Management
Quantitative Skills

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-17 00:00:00

Application deadline not specified.
Starting 2026-09-29 00:00:00

Application deadline not specified.
Starting 2026-11-25 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

46

Schedule TOEFL®

PTE Academic

51

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IELTS

5.5

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4.9/5 student rating

Delivered

On Campus

Campus Location

Kuala Lumpur, Malaysia

Disciplines

Digital Marketing Marketing Management View 5 other Bachelors in Digital Marketing in Malaysia

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Academic requirements

GPA

2

English requirements

TOEFL^® IBT

46

Schedule TOEFL®

PTE Academic

51

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Passed Foundation programme (minimum CGPA of 2.0).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Asia Pacific University of Technology and Innovation and/or in Malaysia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34866 MYR / year

≈ 34866 MYR / year
Domestic Applies to you

Applies to you

Citizens or residents

33266 MYR / year

≈ 33266 MYR / year

Living costs

Kuala Lumpur

Malaysia

2210 - 3815 MYR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management - Digital Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

PROGRAMME OUTLINE

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Kuala Lumpur

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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