Visual Communication And Strategic Branding Manipal Academy of Higher Education

Overview

The Visual Communication And Strategic Branding , B.Des course from Manipal Academy of Higher Education provides a strong foundation in visual communication design, advertising, and branding, as well as elements of strategic design and design thinking. Students will learn design history and context, strong communication skills, and the ability to create and execute meaningful forms and messages using various media. Upon graduation, students may pursue careers in advertising agencies, design studios, NGOs, corporate communications departments, publishing houses, and the IT industry, including roles such as graphic designer, brand designer, packaging designer, and more. This course prepares students to make a meaningful impact in the world of design and communication.

Key facts:

This course is designed to address communication and marketing needs of variety of industry clusters across new as well as traditional mediums, materials, and platforms. Learning fundamental skills, design processes and conceptual thinking takes precedence over learning to use computer applications and software. Gaining wider historical and contextual perspectives, strategies and solutions, proficiency in communication and presentation skills, decoding and making meaningful forms and executing these forms and messages using various media are some of the objectives of this course. We locate ourselves at the meeting point of business necessity and artistic value, where Integrity and personal expression of art meets the purposefulness of commerce supported by a genuine insight into people and the way they feel.