Professional Communication (Business, Design and Strategy) (Hons) British University Vietnam

Overview

Programme Highlights

• Interdisciplinary Approach: The programme combines creative design experience with applied real-world business principles.
• Research Emphasis: The programme places significant focus on research skills to improve strategic decision-making.
• Practicality: By regular hands-on learning and portfolio creation, students gain practical experience.
• Professional Development: The programme prepares students for the professional world by encouraging realistic goal-setting and effective resource management.

• Course Industry Patron Scheme: This programme will have an industry Patron – a practitioner or business institution – as a critical friend, advising the course team and students. This formal Industry Patron connection maintains collaborative relations with businesses to ensure industry relevance and maintain current practices while providing opportunities for students to engage with industry practitioners.

Career Opportunities

Graduates from our BA (Hons) Professional Communication (Business, Design & Strategy) programme can go into several different career paths across professional communications, artistic directions, or academia:

• Marketing & communications officer (PR & Media relations marketer, PR & Social media specialist, social media manager, senior communications officer/director, etc.)
• Art director (Junior art director, creative director, senior creative director, etc.)
• Account manager (Junior account manager, senior account manager, account director, agency owner, etc.)
• Communications specialist (Associate communication manager, integrated communication director, etc.)
• Media advisor or spokesperson
• Lecturer in related fields