Design AFAD - The Academy of Film Art and Design

Overview

Industrial design is the youngest of the practical disciplines. In Poland, industrial design grew out of the tradition of practical arts, establishing itself as an independent field in the late 1970s. Thus, by definition, industrial design is the design of the form and features of products intended to be marketed. Failure to recognize its uniqueness as compared to the other creative disciplines, too often leads to it being described as one of the practical arts and crafts, and consequently to it being wrongly understood by society in general.

The subjects taught at the Design course offered by AFAD - The Academy of Film Art and Design cover graphic design, poster design, publication design, advertising, visual identification, packaging design and multimedia as well as image animation and web design. The teaching is focused on the implementation of ideas in specialized 2d and 3d programs. The graphic design classes also include DTP workshops, practical exercises and theory related to processes occurring in the printing industry and printing preparations. The teaching program focuses primarily on education in the field of computer graphics and multimedia.

Both graduates and undergraduates can seek employment in such places as:

• Advertising agencies

• PR or marketing agencies

• Publishing houses, editorial teams

• Printing industry

• IT agencies and teams / web design teams

• Graphic design studio / own business