Business Administration IMC University of Applied Sciences Krems

Overview

Key facts

Core elements of the programme

The Business Administration bachelor degree offered by the IMC University of Applied Sciences Krems gives you broad-based training in business administration. And that’s not all: you also have the opportunity to specialise in either corporate communications or project management.

Corporate Communications

Corporate communications looks at how companies communicate externally and internally, with a view to shaping the perceptions of various target groups. In a nutshell: a target-group-focused, authentic communications strategy is very important for business success.

Corporate communications can basically be split into two areas: internal and external communications. These can also be broken down further into professional fields such as public relations, online customer communications, internal brand management and investor relations.

International Project Management

A project is a task completed within a defined timeframe. It is innovative in nature – meaning it is not routine or regular – and carries an element of risk. These tasks are complex, which calls for project management.

International projects are, of course, even more complicated. Good planning and implementation by means of project management is therefore the key to success.

As a project manager, you are primarily responsible for the planning, coordination and management of all project processes. A structured approach is essential.

You determine the scope of the project and its objectives, split it up into smaller work packages, and define responsibilities and milestones. On top of this, you also check that everything is going to plan and evaluate the success of the project on completion.