International Wine Business

Overview

Key facts

Courses on various business administration and economic disciplines form the basis of the programme. This gives you an insight into company and departmental structures and processes. And this wide-ranging expertise allows you to take on a host of different duties in your day-to-day work.

The International Wine Business programme offered by the IMC University of Applied Sciences Krems also stands out for its strong international focus. You will be learning with fellow students from all over the world, and you have the opportunity to spend semester 4 abroad at one of our partner universities. You can also spend your internship in semester 5 in a foreign country.

Core topics of the International Wine Business degree programme

The International Wine Business bachelor degree covers various fundamental aspects of business administration. What’s more, you’ll also take a look at the key features of the wine industry.

Viticulture aka winegrowing

Winegrowing refers to the cultivation of vines with the aim of producing wine. This is the job of the winemaker. Numerous factors influence the taste of the end product, including location, soil, climate, weather, the winemaker’s work and the vine varieties selected.

Oenology aka winemaking or viniculture

Viniculture covers all of the essential activities involved in making wine. Oenologists are responsible for cellar equipment and production of the various wine varieties. Experts are familiar with market requirements and the ways their wines will satisfy them.

Sensory analysis

This discipline is all about assessing a wine’s character using the senses. The focus is on criteria such as colour and clarity, bouquets and aromas, consistency, temperature and of course taste.