Overview

The Creative Direction (Hons) at Arts University Bournemouth provides students with the high-level leadership skills required to manage complex projects within the creative industries. This programme focuses on developing a strategic vision while overseeing teams of designers, photographers, and content creators to deliver innovative solutions.

Why Creative Direction (Hons) at Arts University Bournemouth?

This programme is professionally accredited by the Chartered Management Institute (CMI). Beyond your undergraduate degree, you will graduate with a CMI Level 5 qualification and Foundation Chartered Manager status, providing a significant competitive advantage in the professional market. You will benefit from an environment that mirrors industry dynamics, working across various mediums such as video, illustration, and digital environments.

Tuition Fee Breakdown

International fee: GBP 19950 per year
National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to foster conceptual thinking and project management skills. Students learn to engage with different media and lead collaborative teams to solve defined industry problems. Modules may include:

Creative Direction
Conceptual Thinking
Strategic Vision
Project Management
Team Dynamics
Communication and Collaboration
Brand Identity
Content Creation

Careers with Creative Direction (Hons)

Graduates are prepared for leadership roles within the creative economy, specifically as creative directors, art directors, and consultants. The programme emphasises the skills needed to manage teams and projects in an evolving landscape, including brand identity development and strategic planning. With the dual CMI accreditation, students are well-positioned for management roles across fashion, media, and advertising sectors.

Programme Structure

Courses include:

In the second year of the course, you'll progress to more specialist study, building on experience gained during the first year. Creative projects will provide an opportunity for you to work with an external client, designing a solution that responds to their needs. You'll also acquire strong research skills, developing their insights into industry and learning how to pitch for investment for a new creative enterprise.

Forming small production teams with support from course tutors and the technical team, you'll learn to design and deliver creative projects; delivering your first project during the first term of the first year of the course.
In the third year, the focus is on independent learning, preparing you to transition into the world of work. Students can design a major creative project and pitch their idea to colleagues, stakeholders, and alumni.

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-10-05 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

TOEFL^® IBT

OR

80

Schedule TOEFL®

PTE Academic

64

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

Bournemouth, United Kingdom

Disciplines

Management of Creative Industries View 68 other Bachelors in Management of Creative Industries in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

80

Schedule TOEFL®

PTE Academic

64

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The standard offers for degree courses include:

GCE A-Levels – BBB at A-Level excluding General Studies, or 120 UCAS Tariff points
Foundation Diploma in Art and Design at Pass
BTEC Level 3 Diploma at Distinction* Distinction*
T-level grade of Merit or above
BTEC/OCR Extended Diploma at Distinction, Merit, Merit
RSL/UAL Diploma – must be combined with other Level 3 qualifications equivalent to 112-120 UCAS Tariff points
RSL/ UAL Extended Diploma at Merit
A combination of BTEC Subsidiary Diploma and A-Levels – equivalent to 120 UCAS Tariff points
Three BTEC Subsidiary Diploma passes at Grade Merit
Scottish Highers – five passes at Grade C or above

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19950 GBP / year

≈ 19950 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9790 GBP / year

≈ 9790 GBP / year

Living costs

Bournemouth

United Kingdom

700 - 1000 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Creative Direction (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Bournemouth

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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