Design (Service Design) PolyU Design

Overview

The Design (Service Design) program at PolyU Design focuses on nurturing students to extend their abilities in the deep understanding of the technological, commercial, social and organisational contexts in the conception, execution and transformation of design opportunities into new and sustainable service experiences. Students are invited to join the innovation of design and prosper as a pioneer who would change the world.

Aims and Objectives 

The Service Design specialism nurtures students to develop both theoretical and practical knowledge of service design. Students will understand the end-to-end journey of a service. 

This specialism will help student to understand user needs and interests of different group of stakeholders in the service industry through various design methodologies, tools and practices how the centrality of users in the humans-centred design process is complemented in customer, business and public organisations in the wide service industry. 

This programme offers students to work involving the creation of, or change to, transactions, products and content across both digital and offline channels through lectures, studio learning, workshops and their own projects. Graduates will be equipped with the necessary professional skills to meet the demand of professions in service industry with Systemic thinking, Strategic thinking, Digital perspective, Evidence and Context based design, Agile working, Prototyping in code, Effective communication and Community/Organisation collaboration

Career Prospects 

Graduates of the BA (Hons) in Design (Service Design) would take on leadership roles in a wide range of sectors in both private and public service industries. These range from mobility, communication, tourism and hospitality, healthcare, finance, retail, education, entertainment, government and many others to advocate design innovation and managing multidisciplinary team. 

Graduates’ career prospects include service designer, strategic designer, user experience strategist, design consultant, interaction designer, customer experience designer and manager, start-up entrepreneur, and design researchers.