Design (Information Design) PolyU Design

Overview

Course overview

The Design (Information Design) program at PolyU Design , a four-year full-time studio-oriented programme, is one of the three key design specialisms in the Communication Design cluster of the School of Design for local and international applicants.

Information design, in essence, is the selection, organization, visualization and presentation of information. A good practice of information design should avoid any ambiguity and promote clarity and efficiency of communication.  Students investigate the critical role of design elements and language - typography, imagery, interactivity, time and space – in clarifying and conveying information, translating complex data into simple, evoking emotions, inducing actions, and engendering change.

Aims and Objectives 

The aim of this specialism is to help students develop theoretical and practical skills in the presentation of information and to develop critical thinking skills in user experience research. Students will practise their designs in an integrated contextual research environment in which information design theory, process and method are given equal emphasis.

Students not only develop their aesthetics, craft and form-giving skills for a variety of media, they also integrate contextual research, theories, processes and methods in their studio practice. Studio learning is centred on twofold: designing for wellbeing and designing for experiences. Students are encouraged to think creatively, critically, as well as practically, when facilitating the effective delivery of complex information to the audiences. 

Graduates are equipped with the professional skills necessary to meet the expanding demands of the profession and to provide rich immersive experiences for the users engaged with data, with the ability to think systematically about functional, aesthetic and highly produced complex documents, interfaces and interactive environments, and develop critical thinking that questions the social and cultural role of information design in local, regional and global contexts