Design (Advertising Design) (Hons) PolyU Design

Overview

The Design (Advertising Design) (Hons) program at  PolyU Design , a four-year full-time studio-oriented programme, is one of the three key design specialisms in the Communication Design cluster of the School of Design for local and international applicants.

We inspire students to create meaningful brands and innovative advertising campaigns. To do this, we teach students to explore the commercial, social, cultural, historical and technological concerns surrounding the creations; we also equip them with fluent visual and verbal language to express the creations in all sorts of traditional and contemporary media.

Setting us apart from other universities or colleges is the all-round approach to develop students’ professional and generic competence. We stand out with the belief in integrating theory with practice, which is achieved through the studio culture, nurturing staff with extensive practice experiences, and our strong industry connections.

Programme Structure 

• Year 1 Design Foundation: Common Basics 
  • The focus of Year 1 is to provide a broad-based foundation in common design skills, knowledge, and integration to enable students to become creative thinkers.

• Year 2 Design Cluster: Interdisciplinary Collaborations 
  • Year 2 students select and stream into one of five selected Design Clusters. The five clusters provide a broad base of discipline-oriented study in preparation for specialisation in Years 3 and 4.

• Year 3 Design Specialism: Discipline Exploration 
  • Year 3 is the first year of discipline-specific studies in one of the nine Design Specialisms offered. Students explore the chosen Design Specialism through dedicated study pathways indiscipline-specific subjects.

• Year 4 Design Specialism: Integrative Design 
  • Year 4 is the second year of Design Specialism. The year programme develops students’ critical and professional ability in design. Another important learning outcome students will accomplish is the research and negotiation of a final design proposal, also known as the ‘Capstone’ project, where they demonstrate the ability to address sophisticated issues and to overcome multi-faceted challenges encountered in the process.

Career Prospects

Graduates of the BA (Hons) in Design (Advertising Design) can follow careers in the advertising industry as art directors, copywriters, interactive designers, strategic planners, producers, account executives, and marketing executives, etc. It also paves the way for students to be entrepreneurs in advertising related industries.