Overview
The Design (Advertising Design) (Hons) program at PolyU Design , a four-year full-time studio-oriented programme, is one of the three key design specialisms in the Communication Design cluster of the School of Design for local and international applicants.
We inspire students to create meaningful brands and innovative advertising campaigns. To do this, we teach students to explore the commercial, social, cultural, historical and technological concerns surrounding the creations; we also equip them with fluent visual and verbal language to express the creations in all sorts of traditional and contemporary media.
Setting us apart from other universities or colleges is the all-round approach to develop students’ professional and generic competence. We stand out with the belief in integrating theory with practice, which is achieved through the studio culture, nurturing staff with extensive practice experiences, and our strong industry connections.
Programme Structure
- Year 1 Design Foundation: Common Basics
- The focus of Year 1 is to provide a broad-based foundation in common design skills, knowledge, and integration to enable students to become creative thinkers.
- Year 2 Design Cluster: Interdisciplinary Collaborations
- Year 2 students select and stream into one of five selected Design Clusters. The five clusters provide a broad base of discipline-oriented study in preparation for specialisation in Years 3 and 4.
- Year 3 Design Specialism: Discipline Exploration
- Year 3 is the first year of discipline-specific studies in one of the nine Design Specialisms offered. Students explore the chosen Design Specialism through dedicated study pathways indiscipline-specific subjects.
- Year 4 Design Specialism: Integrative Design
- Year 4 is the second year of Design Specialism. The year programme develops students’ critical and professional ability in design. Another important learning outcome students will accomplish is the research and negotiation of a final design proposal, also known as the ‘Capstone’ project, where they demonstrate the ability to address sophisticated issues and to overcome multi-faceted challenges encountered in the process.
Career Prospects
Graduates of the BA (Hons) in Design (Advertising Design) can follow careers in the advertising industry as art directors, copywriters, interactive designers, strategic planners, producers, account executives, and marketing executives, etc. It also paves the way for students to be entrepreneurs in advertising related industries.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Advertising Design
- Environmental Design
- Information Design
- Interaction Design
- Interior Design
- Immersive Media and Game Design
- Product Design
- Service Design
- Social Design
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
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Application Deadlines (Local/NON-JUPAS and Non-local/International applicants):
• Early Round: 19 Nov 2026
• Main Round: 5 Feb 2027
• Extended Round: 15 May 2027 (International applicants only)
Language
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Credits
Delivered
Campus Location
- Kowloon, Hong Kong (SAR)
Disciplines
Design Advertising View 18 other Bachelors in Design in Hong Kong (SAR)Explore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Local/ JUPAS
- 4 core and 2 elective subjects: (Any Best 5 Subjects)
- Level 3 in English Language, Chinese Language and two elective subjects; AND
- Level 2 in Mathematics and ‘Attained’ in Citizenship and Social Development
- Band A applicants
- Top HKDSE scorers: portfolio submission exempted.
- School Nominations Direct Admission Scheme (SNDAS) and
- Special Talents Admission Scheme available
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Local/ NON-JUPAS & Non-local/International- A-Levels (AL): Applicants who gain admission typically attain at least 3B in 3 AL subjects.
- International Baccalaureate (IB): Applicants who gain admission typically attain an IB score of 32 or above out of 45.
- Others: other recognised non-local qualifications, please refer to the university website.
- Applicants with good A-Level/ IB results or the equivalent may be granted up to 25% credit transfer and satisfy English Language Requirement.
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at PolyU Design and/or in Hong Kong (SAR), please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fees
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International Applies to you
Applies to youNon-residents200000 HKD / year≈ 200000 HKD / year -
Domestic Applies to you
Applies to youCitizens or residents47000 HKD / year≈ 47000 HKD / year
Additional Details
Government-Funded
Living costs
Kowloon
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Design (Advertising Design) (Hons).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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