Design (Advertising Design) PolyU Design

Overview

The Design (Advertising Design) program at PolyU Design teaches students to explore the commercial, social, cultural, historical and technological concerns surrounding the creations; we also equip them with fluent visual and verbal language to express the creations in all sorts of traditional and contemporary media.

Aims and Objectives

The program's aim is for students to master the knowledge and creative skills that are necessary for entry-level positions in the advertising industry, and more importantly, to develop their own methodologies, philosophies and visions that are essential for a successful career in the broader creative world. 

In other words, graduates will be able to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. They will also be able to grow themselves continuously for the ever-evolving advertising industry and help shape the future of the broader interdisciplinary creative field.

The nature of advertising is to influence people by “creative communication”. To do this, you need to have a good understanding of human beings and how the world works. You also need to work in a team with many other parties under much uncertainty and high pressure. So, advertising design is for you if you say “yes” to the following:

• You possess a passion for persuasion, especially through images, words, and stories? 
• Your personality is flexible and sociable with a strategic and enquiring mind? 
• You have the confidence to succeed in a highly competitive industry and the ability to work under pressure? 

• You have a good command of English and Chinese languages?

Career Prospects 

Graduates of the BA (Hons) in Design (Advertising Design) can follow careers in the advertising industry as 

• art directors, 
• copywriters, 
• interactive designers, 
• strategic planners, 
• producers, 
• account executives, and 
• marketing executives, etc. 

It also paves the way for students to be entrepreneurs in advertising related industries