International Business Prague University of Economics and Business

Overview

The International Business program (IBB) at Prague University of Economics and Business is suitable for talented students who wish to apply themselves in the multicultural environment of international business, are interested in its aspects in the broad context of international economic, social, legal, and political relations, and wish to further develop their extended knowledge of foreign languages.

Graduates of the program will find employment mainly in multinational companies, national companies operating in foreign markets and in international or governmental institutions, in specialist positions or in junior and middle management positions. At the same time, graduates are prepared to succeed with their own business plans and objectives, or to continue with their education at master’s level.

Learning outcomes

Professional know-how 

A graduate: 

• grasps the principles of the world economy, international trade, finance and investment and behaviour of economic actors (consumers, entrepreneurs, governments), understands the causes of market failure and its possible solutions; 

• knows mathematical tools, basic probability theory and descriptive statistics, and information technologies; 

• understands issues of business and labour law; 

• understands the nature of international business operations, specifics of negotiations with international partners, while respecting social and cultural differences; 

• knows basic methods and techniques of retailing, including flow-of-goods management, and methods of territorial analysis.