Digital Marketing University Academy 92

Overview

By studying in the Digital Marketing program at University Academy 92 at the degree level, you will develop a solid understanding of the role of marketing within an organisation. You will learn about fundamental marketing processes and developments within contemporary digital marketing to become an expert in planning, executing and evaluating digital marketing campaigns. This course involves a significant amount of practical application and the opportunity to experience live client projects and case studies.

You will also:

• Examine current issues in marketing management and design and the growing ethical issues in online marketing.
• Understand the key concepts in marketing research including quantitative and qualitative research methods.
• Develop skills to commission, manage, interpret and use marketing information
• Explore a range of communication tools in a Digital Marketeers toolbox, such as Advertising, Direct Marketing, Personal Selling, PR and publicity.
• Learn how to develop a content strategy and the best practices when writing and designing for Digital, including websites, e-newsletters, social media or blogs.

• Become an expert in planning, executing and evaluating digital marketing campaigns.

Career

As a graduate with a Digital Marketing degree, you could have a successful career as a Digital Marketing professional or specialise in a specific area such as 

• Content
• SEO
• Social Media
• Email
• PR and Communications
• Web Design