Business Analytics (Hons) Beijing Normal University - Hong Kong Baptist University United International College

Overview

Specifically, business analytics professionals are required to understand, compare and contrast different big-data-analysis techniques; identity, evaluate, and capture data-oriented business opportunities that create values; as well as understand the current trend of data mining methods, while being aware of the ethical issues in data usages.

Key Features

The Business Analytics (Hons) from Beijing Normal University - Hong Kong Baptist University United International College will be highly competitive because of its unique curriculum, the good reputation of UIC’s undergraduate education, the College’s international outlook, and the degree awarded by HKBU.

The Business Analytics Programme will start with imparting to students fundamental skills of applying analytical techniques on big data for decision support of an organization and progress to in-depth studies of various application domains.

Specifically, the program is designed to:

• Accentuate the essential skills and knowledge of big data analytics;
• Emphasize the translation of conceptual management models into operational business analytics through big data analysis and modelling;
• Apply domains of business analytics and various data-centric scenarios;
• Cover theoretical knowledge and research findings of data-intensive decisions;
• Offer opportunities of applying data mining techniques to investigate and solve practical problems in business and beyond;
• Focus on systematic training and development of data analysis skills and competence in business analytics; and
• Enhance ability to solve data-intensive problems or target-oriented decision problems