Overview

Join the Digital Media Management (Hons) programme at Beijing Normal University - Hong Kong Baptist University United International College.

Key Features

To achieve the programme’s objectives, students will learn how to:

demonstrate a thorough understanding of the concepts, principles, and practice of digital media design and management;
apply the knowledge and skills learned to complete an assigned project from conception to implementation;
follow digital media and marketing communication standards and practices;
develop and present digital media projects;
manage the execution of digital media projects and marketing communication using project management principles;
articulate the digital advertising and marketing communication standards, as well as the ethical responsibility of the individuals concerned;
evaluate the effectiveness of digital media projects using the appropriate monitoring and tracking tools;
create, draft, develop, edit, produce, and present digital advertising and marketing plan; and
think critically and analytically using the appropriate management and leadership skills to resolve issues.

Programme Structure

Courses include:

Through experiential learning, seminars, practices, and research, students will gain a good understanding of integrated communication management, marketing management, project management, and financial management.
They are expected to apply the concepts and principles learned to find solutions and gain insights for the projects that they undertake.

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2027-05-15 00:00:00 , International

More details

UIC is adopting rolling admission, first come first served.
Application Period l: September 1st to December 31st
Application Period ll: February 10th to May 15th

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

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Credits

150 alternative credits

Delivered

On Campus

Campus Location

Zhuhai, China

Disciplines

Media Management Digital Media

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school diploma
High school transcripts
Two letters of recommendation
Personal Statement
Copy of passport
Scholarship Application Form (if any)
Language Certificate (IELTS minimum score of 6, TOEFL minimum score of 79)
Financial Statement

Student Insurance via Studyportals Partner

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Beijing Normal University - Hong Kong Baptist University United International College and/or in China, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

110000 CNY / year

≈ 110000 CNY / year

Funding

UIC offers limited full entrance (110,000 RMB), 50% entrance scholarship (55,000 RMB), 30% entrance scholarship (33,000 RMB) and government scholarships (10,000 RMB) for 2025 intake. Scholarship distribution is also first come, first served. For academic performance, full entrance scholarship holders need to be A or A+ students(Average score 86-100), 50% entrance scholarship holders need to be B+ students(Average score 80-86), 30% entrance scholarship holders need to be B students(Average score 76-80). The college will have the final decision for distribution.

UlC also offers dormitory waiver scholarships in the 2025-2026 academic year, and it is offered on a first come first served basis.

Work Permits

International students in China are generally not permitted to work while studying. Limited exceptions may apply with special approval from your university and authorities. Always confirm the current rules locally.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Media Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Funding

Work Permits

Need help with your student visa?

Scholarships Information

Available Scholarships

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