Business Administration - Digital Marketing Communications Abu Dhabi University

Overview

The Business Administration - Digital Marketing Communications programme from Abu Dhabi University offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry.

You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.

Common across all specializations in the Bachelor of Business Administration programmes are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.

The programme was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.

Digital Marketing Communication graduates will be able to

• Communicate organizational topics effectively in written and/or verbal form. 

• Elaborate key aspects of organizational sustainability in business environment 

• Apply analytical and critical thinking to specialized business problems 

• Employ information technology in solving business problems. 

• Explore how organizations are influenced by the international environment. 

• Apply the principles of teamwork and collaboration. 

• Articulate theoretical knowledge of the functional and/or cross-functional areas of business. 

• Analyze consumer markets and buyer behavior to create customer satisfaction for building market oriented strategy. 

• Conduct marketing research, analyze research results and recommend marketing strategies on the basis of the research results. 

• Design and implement the digital marketing and communication strategies. 

• Develop sustainable marketing activities that are socially and environmentally responsible to meet both the immediate and future needs of customers and the company.