Overview

This degree examines the relationship between business, media and communication in contemporary society. It explores how media organisations operate, how information and content are produced and distributed, and how businesses, governments and other organisations use media to engage audiences and shape public perception.

Rather than concentrating on a single media discipline, the programme provides a broad perspective across digital media, social media, corporate communication, and traditional journalism.

After graduation, you could pursue careers in fields such as advertising, marketing, brand management, corporate communications, and business development.

Accreditation

You will receive your degree qualification from the quadruple-accredited Lancaster University Management School in the UK.

Get more details

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Programme Structure

In Year 1, you will study a range of topics including:

Transformations: From Mass Media to Social Media
Principles of Marketing
Employability & Careers

In Year 2, you will study modules including:

Key Perspectives on Media & Culture
Media Research Lab
Introduction to Economics for Managers
Employability & Careers
Viral Media

You can also choose two modules from the following:

Entrepreneurial Mindset
Social Media Marketing
The Changing Role of Management
Global Classroom (Media)

In Year 3, you will study modules including:

Social Media & Activism
Games, Play & Media
Journalism Play & Media

You can also choose three modules from the following:

Principles of Strategic Management
Sustainability, Values & Ethics
Rethinking Leadership
Business & Management in the 21st Century
Digital Business & Organisational Transformation
Microeconomic Analysis

Audience

This course is ideal for students who are interested in how businesses communicate, influence audiences and build their brands. If you enjoy exploring digital media and analysing current trends, this course will suit you well.

Lecturers

Dr Yi Xu

Assistant Professor (Lecturer) Media

Dr Kati Barth

Assistant Professor (Teaching Fellow) Marketing

Dr Jian Wang

Associate Professor (Senior Lecturer) Entrepreneurship and Strategy

Dr Anirban Ash

Assistant Professor (Teaching Fellow) Business Studies

Dr Melissa Bejjani-Cazaré

Assistant Professor (Teaching Fellow) Business Management

Dr Vidhya Unnikrishnan

Assistant Professor (Lecturer) Economics & Statistics

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-01-04 00:00:00

Apply anytime.
Starting 2027-10-04 00:00:00

Application deadline not specified.

More details

BSc Direct Entry starts in the October Intake. Applications possible until the start of the programme with Welcome Week in October.

Language

English

TOEFL^® IBT

OR

87

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

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Delivered

On Campus

Campus Location

Leipzig, Germany

Disciplines

Business Administration Media Management View 5 other Bachelors in Media Management in Germany

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Academic requirements

Please refer to our country specific entry requirements, as it depends on the studied national curriculum.

English requirements

TOEFL^® IBT

OR

87

Schedule TOEFL®

PTE Academic

58

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

UK Academic Requirements:

Minimum BBB at A-level (or a combination of grades amounting to at least 120 UCAS points).

International Baccalaureate Academic Requirements:

At least 30 points overall (including 15 points from 3 HLs).

We accept a wide range of national qualifications, and you can check specific entry requirements on our website: www.lancasterleipzig.de/study/undergraduate/entry-requirements

Work experience

None

Technological requirements

Laptop

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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Lancaster University Leipzig and/or in Germany, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18500 EUR / year

≈ 18500 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

11100 EUR / year

≈ 11100 EUR / year

Additional Details

UK passport holders pay EU fees.

Living costs

Leipzig

Germany

720 - 1047 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

We offer a range of scholarships. For the latest information, please visit our website: www.lancasterleipzig.de/study/undergraduate/scholarships

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Management and Media (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Accreditation

Get more details

Programme Structure

Audience

Lecturers

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Work experience

Technological requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Leipzig

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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