Marketing Management Lazarski University

Overview

The Master's degree program in the specialisation "Marketing Management" is an ideal option for you if you are looking for an experience-oriented study that gives you the opportunity to learn about various aspects of the marketing industry.

Key features

As a student of Marketing Management at Lazarski University:

• you will acquire theoretical knowledge and a fundamental base for the holistic understanding of marketing; 
• you will compete courses from different marketing areas to try yourself and choose the path for the future; 
• you will be provided with fundamental skills in market research, marketing strategy, marketing campaign, brand management, consumer behavior to broaden the area of expertise; 
• you will employ analytics, consumer data analysis techniques to make marketing decisions; 
• you will explore responsible marketing principles and a modern approach to them, such as artificial intelligence tools; 
• you will develop a broad range of skills in creativity, planning, communication, presentation, market research, and teamwork; 

• you will experience marketing through group projects, case studies, field trips, class discussions, simulations, and in cooperation with prominent guest speakers from national and international companies.

Careers

• Brand Strategist 
• Market Research Analyst 
• Social Media Marketing Manager 
• Content Marketing Specialist 
• Public Relations Coordinator 
• Communication Strategist 
• Web Design Manager