Business Management with Digital Marketing (Hons) Queen Margaret University

Overview

The Business Management with Digital Marketing (Hons) at Queen Margaret University provides a comprehensive foundation in modern commerce alongside specialised training in digital consumer engagement. This professionally accredited programme ensures students develop the critical thinking, negotiation, and project management skills essential for success in the global marketplace.

Why Business Management with Digital Marketing (Hons) at Queen Margaret University?

• Benefit from dual accreditation by the Chartered Management Institute (CMI), providing a professional qualification alongside your degree.
• Study at a top-ranked institution, recognised as the best "post-92" university in Scotland for Business, Management, and Marketing by the Times and Sunday Times Good University Guide 2026.
• Enjoy a student-focused timetable designed to balance academic study with personal commitments, typically requiring only two days on campus per week.
• Gain hands-on experience through a dedicated "experience semester" in Year Three, offering choices between industry placements, study abroad, or business plan development.
• Learn from active researchers and industry guest speakers from high-profile organisations such as Universal Studios and Enterprise Mobility.

Tuition Fee Breakdown

• International fee: GBP 9725 per year
• National fee: GBP 1820 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build foundational knowledge before moving into strategic digital specialisms. Modules may include:

Year One

• Management and Leadership
• Professional Skills in Business and Management
• Marketing and Consumer Behaviour
• Finance and Accounting
• Digital Business and Innovation
• Data Management

Year Two

• Human Resource Management
• Operations Management
• Economics, Financial Institutions and Markets
• Digital Marketing and E-Commerce Management
• Business Law
• Ethics, Social Justice and Sustainability

Year Three

• Project Management
• Marketing Communication and Digital Advertising
• Digital Marketing Analytics
• Research Methods

Year Four

• Strategy
• Marketing Strategy and Digital Planning
• Organisational Behaviour
• Dissertation or Consultancy Project

Careers with Business Management with Digital Marketing (Hons)

Graduates from Queen Margaret University are highly sought after by international employers across diverse sectors. Students have successfully secured roles such as partnership managers, analysts, project managers, and audit associates at prestigious organisations including Amazon, JP Morgan Chase, and HMRC. The programme also prepares individuals for careers in sales management, logistics, and financial services.

The university provides dedicated support for aspiring entrepreneurs through the on-campus Startup Studio, helping graduates launch their own business ventures. Additionally, the degree offers a strong pathway into postgraduate study in fields such as international marketing or business analytics.